A Vibrant History

LOEWE began as a cooperative of leather artisans in the center of Madrid in 1846. The German entrepreneur Enrique Loewe Roessberg consolidated the workshop under his name in 1872, creating one of the world’s first luxury houses. the 1950s and 1960s, LOEWE’s offices and stores in Spain became a benchmark for international design thanks to the distinctive architecture and interiors designed by Javier Carvajal.

LOEWE’s first ready-to-wear clothing collection was launched in 1965, bringing fashion to the heart of the brand, and this was followed by the debut of the iconic Amazona bag in 1975.

This was also the decade in which Loewe broke into the luxury perfume sector with its debut fragrance, L de Loewe. Emilio Valeros has been Loewe’s “nose” for over 20 years and has created some of the brand’s signature fragrances including Solo Loewe and Aura Loewe.